Restaurants Sell Well Because They Launch Ads Like This! They’re Great for Small Restaurants or Small Budgets
If you’re posting on Facebook and your sales still aren’t good, try launching an ad. Your sales might pick up. Today, MHA would like to elaborate on some advertisement launching techniques for restaurant. They say if you launch an ad like this on Facebook, your restaurant’s sales will increase significantly. The budget for launching the ad is not a lot and it’s the perfect method for small restaurants.
First of all, you have to understand that launching an ad in this case means boosting or paying money to make your ads reach more of your target group. As for Facebook, there are many forms of boosting like boosting your page, so your page has more followers or boosting your posts which emphasizes making your posts reach more of your target group. MHA would like to mainly talk about boosting posts since it’s a better way to launch ads for restaurants while being consistent with restaurants’ content marketing. Let’s start with the following:
1. Create food content in the form of photo albums
because, psychologically speaking, when customers keep clicking to view pictures of food, they feel hungrier than they would if they looked at just one picture of food. Therefore, when you post, it’s better to post an album. You can add several of your restaurant’s menu items in the album. On the other hand, if you want to recommend just one menu item, try adding 4 – 5 pictures of the steps for making the dish, although you should add an interesting cover (first picture) and use the technique of adding statements to explain the steps.
Moreover, if your restaurant is in a market, community mall or any kind of building and that place has a Facebook page, you should tag the place in your post. Or, you could tag your friends in your comment and maybe use a sales boosting technique which has people who see the posts tag a Facebook friend for discounts from your restaurant. This can help your posts reach even more of your target group through tagging or sharing.
- When creating a photo album, you should also consider the size of the images
Which includes a cover and other pictures in the album. The size of the cover usually depends on how you frame it and the number of pictures in the album. Common sizes and frames include the following:
– A cover with a landscape orientation + no more than 2 other pictures in the album and a cover size of 1200×600 pixels. This kind of cover feels easy on the eyes and, when all are combined into an album, will become a perfect square. As for the other pictures, select a size that makes a square or use a 1:1 ratio. The size should not exceed 1200×1200 pixels for convenience in viewing the post by your target group.
– A cover with a landscape orientation + 3 or more other pictures in the album and a cover size of 1200×800 pixels. As for the other pictures, the ratio is still 1:1 or a size not exceeding 1200×1200 pixels. When combined into an album, these will also make a perfect square.
– A cover with a portrait orientation + no more than 2 other pictures in the album and a cover size of 600×1200 pixels. This kind of cover will look exotic. It’s being used more and more because people are getting used to taking pictures in the portrait orientation. It’s suitable for pictures of your restaurant or scenic views or pictures with people in them. As for the other pictures, choose a size that makes a square or use a 1:1 ratio. The size should not exceed 1200×1200 pixels.
– A cover with a portrait orientation + 3 or more other pictures in the album and a cover size of 800×1200 pixels. As for the other pictures, the ratio is still 1:1 or a size not exceeding 1200×1200 pixels. When combined into an album, these will also make a perfect square.
- For the cover picture, try including your restaurant’s coordinates.
Whether you say it out right or use some word play, this will make local customers more interested since it is something related to them. Just think of when you read the news or any material on the internet. You pay more attention to content that has something to do with you more than other materials. You can use this principle in creating your captions or the text on your album’s cover image.
- Next, try choosing the location where your ads are targeted.
It’s true that, although your restaurant offers delivery that helps to remove some limitations when your customers are far away, dine-in restaurants still have to rely on customers travelling to the restaurant. The customers most likely to go and dine at your restaurant are those who live nearby, which means within a distance of no more than 5-10 km, because travelling is the most convenient for them. Therefore, when you set a location where you want to boost your ads, if you want to emphasize increasing the number of people who visit your restaurant, you should set the location to not exceed a 5-km radius from your restaurant. If you want to expand your customer base later on, you can always change your settings later.
- The frequency at which customers see your ads is important.
It’s hard to make customers decide to come to your restaurant after seeing just one ad, because they have to go through their decision-making process. A customer will look at additional information before deciding to visit a restaurant, and this may take several days. So, until they’ve made a decision, they may forget about your restaurant’s posts.
This is why you shouldn’t launch an ad just once or for a day. You should set your ads to be launched for about a week and longer, so your target group can see your posts at least 1 – 2 times a week or once a day, depending on your budget, because it helps them remember. However, you shouldn’t advertise too frequently because the customers will eventually get irritated and close your posts and ads.
- Don’t forget to set a goal for your boosting.
Since the purpose of launching an ad is not just to sell, Facebook has designed their system, so you can select the purpose or goal of each boosting. This can be explained by the images as follows:
Automatic: If you haven’t figured out how to set your goal, choose automatic first and Facebook will choose the right goal for you.
Get More Engagement: Choose this if you want to emphasize liking, sharing and commenting.
Get More Messages: This is perfect if you want interested parties to contact you and ask questions through messages. It’s great for restaurants that can answer questions from interested customers at any time.
Get more website visitors: This is suitable for restaurants that already have their own websites and want customers to go to their sites to make reservations or view their catalogues for additional products.
Get More Leads: This is used for when you want more customer information. There are additional forms you need to fill out.
Get More Calls: For customers who can conveniently call your restaurant.
Usually, you’ll choose “Get more engagement” to allow for the participation of your target group or “Get more messages” to check customers’ interest in each post. However, if you’re unsure, it’s alright to choose “Automatic” first.
These beginner-level Facebook ad launching methods are probably not too hard. They should be adapted for each type of restaurant. Nonetheless, launching ads is just a way to stimulate customer interest in your restaurant. In the end, the best way to attract customers is having good food, good service and reasonable prices. There are many other techniques for launching Facebook ads, as well as ads in other social media, which MHA will present in future articles.
Photo Credits:
– Facebook.com
– Jae Im Snowy Taro
– Hyakhaw Café
– Pang Phranakhon
